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12 month implementation programme

Build the Marketing and Sales Engine Behind Your Retreat Business

We design, build and optimise the connected advertising, lead generation, CRM, automation and sales systems needed to turn interest into qualified enquiries and retreat bookings.

Discuss Your Sales Operation See the 12-Month Roadmap

£24,000 programme fee12 months of implementationPaid upfront

A complete commercial system, not a collection of disconnected tools

Most retreat businesses do not have a lead problem alone. They have gaps between the advert, the enquiry, the follow-up, the sales conversation and the booking. Leads arrive, but response times vary. Prospects receive inconsistent messages. Sales activity is difficult to measure. Valuable opportunities quietly disappear.

This programme connects the entire customer journey. We work inside your business over 12 months to create the infrastructure, campaigns, automations and sales routines required for predictable growth.

What we build and implement

Demand generation

Paid Google and social campaigns, audience strategy, campaign structure, creative direction and lead-generation offers.

Lead capture

Landing pages, enquiry journeys, forms, tracking and conversion-focused calls to action built around your retreat offer.

CRM and automation

A clear pipeline with automated email, SMS and WhatsApp follow-up, lead scoring, reminders and sales tasks.

Sales conversion

Consultation structure, scripts, objection handling, follow-up schedules and a disciplined booking process for your team.

Measurement

Tracking from lead source to booking, practical reporting and regular reviews focused on cost, quality and conversion.

Optimisation

Continuous refinement of campaigns, messages, pages, automations and sales activity using real performance data.

Your 12-month implementation roadmap

The exact sequence is adapted to your starting point, but every engagement follows a structured progression from commercial diagnosis to a working, measurable growth system.

Months 1–2

Commercial audit and foundations

Offer, pricing and audience review
Website and conversion audit
Technology and CRM review
Customer journey and KPI plan
Implementation priorities agreed

Months 3–4

CRM and sales infrastructure

Pipeline stages and lead ownership
Qualification and response process
Sales tasks and follow-up routines
Consultation scripts and templates
Initial reporting dashboard

Months 5–6

Lead nurture and automation

Email nurture sequence
SMS and WhatsApp follow-up
Lead scoring and segmentation
Missed-call and no-response journeys
Booking and consultation reminders

Months 7–8

Campaign and landing-page launch

Google campaign build or rebuild
Paid social campaign structure
Landing pages and lead magnets
Conversion tracking and testing
Team launch support

Months 9–10

Conversion improvement

Lead-quality analysis
Sales-call and follow-up review
Messaging and objection refinement
Campaign and page testing
Booking-rate improvement plan

Months 11–12

Scale and operational handover

Scale-ready campaign plan
Documented processes and ownership
Team training and accountability
Final reporting framework
Next-stage growth roadmap

What is included

Monthly strategy and performance review
Commercial audit and implementation plan
CRM pipeline design and configuration
Email, SMS and WhatsApp automation strategy
Copy and structure for core nurture sequences
Paid advertising campaign architecture
Landing-page and lead-capture strategy
Sales scripts, templates and follow-up process
Conversion tracking and KPI framework
Campaign, funnel and sales optimisation
Team implementation guidance
Ongoing access for agreed project support

What is not included

The consultancy fee covers strategy, implementation leadership, systems design, campaign management and agreed build work. The following costs remain the client’s responsibility unless a proposal specifically states otherwise:

Advertising media spend paid to Google, Meta or other platforms
CRM, email, SMS, WhatsApp and software subscriptions
Large-scale custom website development or complete rebranding
Professional photography, video production or external creative contractors
Sales staff, call handling or day-to-day lead response by Retreat Launch
Hotel, venue, legal, licensing, insurance or operational retreat costs

Reporting and accountability

Lead volumeHow many enquiries each source generates

Lead costWhat it costs to acquire each prospect

Lead qualityWhich campaigns attract suitable buyers

Response rateHow effectively prospects engage

Sales conversionHow many enquiries progress to booking

Revenue attributionWhich activity is producing commercial return

Reporting is designed to support decisions, not produce decorative dashboards. We focus on the numbers that reveal where revenue is being created, where prospects are being lost and what should change next.

Ownership of your systems and assets

Your advertising accounts, CRM, landing pages, data, automations and agreed business assets should sit inside accounts owned or controlled by your business. Retreat Launch receives the access required to implement and manage the work. At the end of the engagement, the operating system remains with you, subject to third-party platform terms and any separately licensed tools.

Programme investment

£24,000 paid upfront

This covers the full 12 month implementation programme. A tailored scope is agreed before work begins so responsibilities, priorities, platforms and expected third party costs are clear. A structured payment plan may be considered following approval.

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Frequently asked questions

Before you invest

Clear answers about how the partnership works and what your business needs to bring.

Is advertising spend included?

No. Your media budget is paid directly to the advertising platforms and agreed separately according to your market, offer and growth target.

Do you guarantee a specific number of bookings?

No responsible consultancy can guarantee sales. We build and improve the commercial system, but results also depend on the offer, pricing, market demand, budget, lead response and sales execution.

Will you work with our existing CRM?

Where practical, yes. We first assess whether the existing platform can support the required pipeline, automations, reporting and integrations before recommending any change.

Who responds to the leads?

Your team remains responsible for daily lead contact and sales conversations unless a separate service is agreed. We build the process, scripts, follow-up structure and accountability around that activity.

Why is the minimum term 12 months?

Building the infrastructure is only the beginning. The strongest gains come from launching, collecting real data, improving lead quality, refining conversion and embedding the process inside the business.

Can this support retreats in more than one country?

Yes. Campaigns and customer journeys can be structured by destination, market and audience, with separate messaging, budgets and follow-up where required.

Ready to build properly?

Turn your retreat expertise into a measurable sales operation

Book a strategy call to discuss your current offer, lead flow, systems and commercial priorities.

Book a Strategy Call